In today’ digital era, any consumer will first look at the brand identity before considering the product.
The Internet is an inescapable marketplace, and indeed individuals read the reviews before making the decision.
Any branding is the core of their marketing and the representation of their business.
Your name, your brand, branding should be your top priority, creating branding email to attract clients.
These are the quotes that we are often listening to or say.
Brand and Branding
What is a brand and what is branding?
In simple words, one is a noun, and another is a verb.
Words can make either big or small differences and the funny part is that consumers forget to define the difference between brand and branding, they switch noun and verb.
What is Branding?
Branding defines the visual language of the business such as website, logo design, your presentation.
Branding attracts consumers, it creates a vibe which helps to manage the place in the consumer minds.
What is brand?
On the other hand, a brand needs consistent action and gets defined by the performance.
The service, and how do you serve your product to the consumer and how do you create a brand image.
The brand works according to the consumer’s mind, you can’t control the consumer, you can influence them toward the product or service that you are presenting.
The brand requires the consumer to read their mind, their need and the product relatable to them.
Brand creates emotion and establishes a connection, trust, and the word that what you stand for.
Why strong brand identity is important to consumers?
Brand recognition is very crucial to business and company.
Close your eyes and think about what comes in your mind when you hear the word like renting a room, cab and ordering food.
Airbnb usually evokes the images of luxury rooms and thinking of hosting and its logo, features and everything you know about Airbnb.
Doordash evokes speed of service and delivery of a diverse variety of cuisine from the different restaurants, across the USA.
Uber is a cab service, though it suffered a lot in the past and it still managed to build a brand identity across the globe.
Only the least countries left where Uber cars are not operating on the road.
The word cab evokes Uber, their service and luxury car.
Involving and building a relationship
Building the bond with potential customers by engaging them and analyzing their needs and fulfilling them. Such things help to create a successful brand.
- Uber is not a car selling company.
- Airbnb is not a real estate company, they don’t even own a room.
- DoorDash is not a food company, they don’t have their own restaurants.
Involving in consumer affairs and providing the extra dose of love from the car, food, and room from time to time.
That leads them to carry the brand identity and get the fanatical customer support it offered. That is the company’s brand.
Establishing a connection
Discover an emotional connection with the consumer and stand on the words and values that help to gain transparent communication.
If the consumer relates the story of themselves with your brand, then no one can stop you from developing a brand.
Present the ‘real’ behind the story, and the authentic image will enable the target market to become familiar with the service or product then the target market will themselves move to the service
as an honest customer rather than forced to themselves.
A Quick Review of Top 15 Global Brands
Back in the early 2000s, Coca-Cola was a top brand in the world and after 17 years, it slipped on the third position.
The tobacco company Marlboro, still in the race with $22 billion, and companies like Nokia are out of the group.
No doubt the tech companies set foot on the branding and seem like it won’t move out from the group.
Apple, Google, and social media Facebook were launched a few decades back and make their roots much stronger in the world’s top brands.